CVS provided a healthy dose of convenience to urban dwellers with the opening of its Urban Cluster store concept late last year. The stores have a decidedly unique bend, being stocked with a broad range of consumables, including an expanded pantry offering and a selection of affordable wines priced under $7.
Trading Down and Trading Over, New Trends During Recession 10
The expanded consumables section has been moved to the left side of the store to be near the door--a prominent location that makes the section impossible to overlook and easy to access. Plans call for an expansion of the concept to 300 of CVS' 7,100-plus stores by the end of the year, according to company spokesman Mike DeAngelis.
Author: Dawn Wilensky
No comments:
Post a Comment